Just Eat – X Factor Final

Just Eat wanted something extra special for their VIP party at the X Factor Finals. So we took a robotic arm that is normally used for filming advertising commercials and created what we called a Robo GIF!

The Robotic Arm moved into 8 different positions taking a picture at each. The VIP guests posed for each picture which created an 8 frame branded GIF. Guests could then share and print this at a large touch screen.

To create the background we used 128 light bulbs on a gold reflective wall and floor.