Nike-powered by 8 - PYS

To celebrate the launch of the Nike Air Max Dn8, the Infinity Lab event featured eight immersive spaces, each imagined by an audacious dreamer.

Say Fromage collaborated with one such creator, ‘Pay Your Shooter,’ to develop a unique photo opportunity. Guests could capture their own photos in a ball pit featuring an office desk and table, with a camera positioned 4m above.

An iPad offered a live view and control for taking the picture, which was then immediately displayed on a large touchscreen. From there, participants could instantly scan a QR code to download and share their photos.

Client: Nike

Lead Agency: 160over90

Ball pit and set: 160over90

Creative collaboration: Pay Your Shooter

Photo Opportunity: Say Fromage