Nike X Zalando - Stride Haus

In September 2025, Berlin hosted Stride Haus — an immersive brand experience by Nike x Zalando celebrating the fusion of movement, fashion, and self-expression. The two-day pop-up invited guests to “style every mile” through curated sneaker showcases, creative installations, and live moments connecting sport and culture.

As part of the experience, Say Fromage worked with Seen Studios to deliver the Motion Studio — a bespoke photographic activation designed to capture the energy and individuality of every guest. Participants stepped onto an oversized treadmill, taking their stride as our camera system captured the action in a series of dynamic stills, adding a motion effect and creating a looping GIF. Immediately after, guests could preview their motion shots, print them as branded takeaways, and download to share them instantly across social media.

The Motion Studio became a standout feature of Stride Haus, blending high-end image production with participatory play — transforming every run into a moment of creative expression and every guest into part of the story.

Client: Nike and Zalando

Agency and production: Seen Studios

Camera, lighting sharing system: Say Fromage

Treadmill: Canning Conveyor