Westfield Days X The Look Laundrette
The Look Laundrette at Westfield White City, was a pop up installation where visitors could discover a world of hot trends and the future of fashion.


As part of the installation Say Fromage worked with the agency Amplify to create a walk-in washing machine photo booth with the following features:
- Ceiling-Mounted Camera & Ring Light: A high-quality camera and professional ring light were installed to capture the perfect shot, ensuring visitors looked their best in every photo.
- Custom iPad Control: The booth was equipped with an iPad mounted on the wall, allowing visitors to easily control the experience, capture their photos, and preview them instantly.
- Bespoke UI/UX: A tailor-made user interface was developed to offer a smooth and intuitive experience. The custom UX ensured visitors could effortlessly navigate through the process, generating their photos with branded overlays for instant social sharing.



Client: Westfields
Agency & Production: Amplify
Photo activation, hardware and software: Say Fromage
